Email Marketing Do's and Don'ts

Friday, November 9, 2018

Email marketing is one of the cheapest and most inexpensive ways for a brand to market themselves. With email marketing, brands don't have to stress about printing or postage costs. It's also less expensive than placing an ad online, in a magazine or in a newspaper and you can track your results. Email management companies offer the ability to see your open rates, how many people clicked on a link in your email and more. You can also very easily manage your lists and segment them based on how people have discovered your brand and what their interests may be. There are several email marketing campaign approaches that a brand can use:
  • Enewsletter: With an Enewsletter, a brand can highlight their services and products. A brand can also demonstrate industry expertise.
  • Product/Service Spotlight: Highlight a particular product or service that your brand has to offer.
  • Cart Abandonment: Send reminders to customers who have abandoned a cart and remind them the benefits to purchasing a product.
  • Testimonials/Stories: Share a testimonial or story about how a customer has benefited from the use of your product or service.
  • Ecard: Send an ecard to your audience with holiday/seasonal greetings and a reminder of how your brand benefits them.
  • Gratitude: Send your audience a note of appreciation for being a fan of the brand.
  • Announcements: Share with your audience something new with your brand whether it's new products, new hires or a new service offered.
There are many creative approaches that you can use in email marketing that will help you reach your audience in a new way. Before you begin email marketing, there are simple do's and don'ts that you should know:

10 Email Marketing Do’s and Don’ts - Infographic by Campaign Monitor
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor

One of the Email Marketing Tools that you can use is Campaign Monitor. Campaign Monitor can help you send out email marketing campaigns that will drive results for your brand. To find out more about email marketing, check out Campaign Monitor.

Please note that this is a sponsored post, however, my opinions remain my own.

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